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Description
Educate Designers on Mail Piece Design
by Nancy DeDiemar
It soon will be one year since the USPS enacted shape-based postage rates in May 2007. That change adjusted postage rates in a way that recognized the efficiency of processing letter-sized mail by machine and rewarded mailers who conformed to requirements. Quick printers with control of the creative process as well as printing and mailing services were able to inform customers about the implication, in the form of higher postage costs, of deviating from USPS standards for letter-sized, machinable mail. Thus, customers could make a sound, informed decision about the trade off between uniqueness of the mail piece and higher postage costs.
For most quick printers who are also mailers, it is disheartening to receive a mail piece printed by someone else and to realize that it is going to incur higher postage costs because of shape, the stock it is printed on, or the size, location, or orientation of the mail panel. This is especially true now that the surcharge for non-machinable mail pieces has been increased significantly--17-cents for first class, letter-sized mail. Having to ask a customer for nearly 50% more... |
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