Hollywood urged to give medium a green message: conference pushes changes in product, procedures on sets.
Publication Date: 24-DEC-07
Publication Title: San Fernando Valley Business Journal
Format: Online
Author: Madler, Mark R.

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Description

It's the night of the 2007 Oscars and Allen Herskowitz's thoughts have turned to toilet paper.

Herskowitz is neither a director, producer nor actor but a senior scientist for an environmental watchdog group responsible for the 100 percent-recycled toilet paper in the restrooms at the Kodak Theatre and the small wooden-framed signs telling people what they were using.

"People must have thought I was a pervert," Herskowitz told an audience at the Hollywood Goes Green conference this month. "I spent the Oscars watching people washing their hands and reading the signs."

No industry in the country has more influence on public opinion than the entertainment industry, which is why the Natural Resources Defense Council turned to "greening" the Oscar ceremonies this year and will do the same for the...

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