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Description
Competing in the global knowledge economy means that your organization must learn and innovate as fast as change in the marketplace. Here's why. In the raw materials sector, the value of products follows trends measured in years. Shelf life is relatively stable. For example, owners of coalfields can keep their product in the ground, with no leakage of inventory, until the market price is favorable. Because coal deposits are millions of years in the making, no new coalfields can be created. They can only be discovered.
Avocados, by contrast, are fragile, with a very narrow time window for harvesting, and an equally limited shelf life. However, unlike coal, anyone who owns land, with the right soil and climate, can plant and cultivate avocados.
Now let's take a look at knowledge. You don't need to... |
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