Advertisers wary of WSJ.com plan to drop subscription firewall.(News)
Publication Date: 10-DEC-07
Publication Title: B to B
Format: Online
Company: The News Corporation Ltd.~Planning

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Byline: MATTHEW SCHWARTZ

For Mike Paradiso, VP-global media director of CA, eliminating the Wall Street Journal Online's paid subscription model-as Rupert Murdoch has proposed-doesn't have to be so cut and dry.

"I prefer a hybrid model,'' said Paradiso, who includes WSJ.com and its print companion in most of CA's marketing campaigns. "Maybe 70% of the content is free, but in terms of archives and insight, Dow Jones can provide a lot of value and the marketplace would be willing to pay for it.''

No official announcement has been made regarding WSJ.com's fate as News Corp. prepares to officially...



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