Spoils of social media go to those who wait; New Channels.(Opinion) Publication Date: 10-DEC-07 Publication Title: B to B Format: Online Company: MySpace.com Inc.; Ford Motor Co. Author: Read this article now Try Goliath Business News – FREE!  You can view this article PLUS... Over 5 million business articles Hundreds of the most trusted magazines, newswires, and journals (see list) Premium business information that is timely and relevant Unlimited Access Now for a Limited Time, try Goliath Business News Free for 7 Days! Tell Me More   Terms and Conditions Purchase this article for $4.95

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Byline: Paul Gillin Maggie Fox remembers when she had an epiphany about social media marketing. Her young agency had taken on a campaign from Harlequin Enter-prises to promote the horror novel "Blood Ties.'' The campaign generated quite a following on MySpace.com. Until its 14th week. That's when the budget ran out, new content wasn't generated and the program's momentum ground to a halt. "It just faded,'' said Fox, whose Toronto-based Social Media Group now has...

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