Better business: retail reporter and trend analyst Laura Heller looks at the holiday season through a different lens.(Business & Marketing)
Publication Date: 01-DEC-07
Publication Title: PMA Magazine - Connecting the Imaging Communities
Format: Online
Author: Heller, Laura

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Description

This holiday season, retailers shouldn't just provide customers with good gift ideas. They should also give tips on how to turn dinner parties and family gatherings into memorable events complete with keepsakes. It's the gift that keeps on giving.

Everyone is gearing up for the holiday season; and much time and attention will be paid to merchandising, marketing, and selling gift items. Retailers of all stripes will be positioning digital cameras, printers, frames, and accessories as must-have gifts for the season. But what if we look at a different aspect of December as a sales opportunity: entertaining.

With the megapixel issue gone (it's nearly impossible to find a camera with low resolution these days), picture taking is fun again...



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