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Description
Digital label printing is no longer some exotic technology that belongs more to the future of label printing than the present. HP Indigo, the leading digital label press manufacturer, recently reported more than 500 press installations worldwide. The company is now one of the top three label press manufacturers in terms of unit sales. In the last two years the number of HP installed presses has doubled and the number of labels printed has quadrupled.
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With this kind of success it is fair to say that digital label printing has become mainstream. However, this doesn't mean that going digital does not present its own unique challenges. This article will discuss some of these challenges and how to deal with them. It will focus on the HP Indigo technology because that is the leading player in this field, although today there are several other choices if you are considering a digital press.
1. Getting business
Whether you have a digital press, a flexo, gravure, screen, or offset press, the most important challenge is always to make sure you have enough profitable business to fill the press time. The additional challenge with digital is that because of its slower print speed you need to focus on the shorter runs. No doubt you will be relying on your sales people to leverage your existing customers, but you will probably need a plan to get business from new customers as well. The good news is that there are many more businesses out there looking for short run labels than long runs,... |
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