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Description
A couple of months ago a narrow web converter made this declaration: "I want a digital press. We can afford it and I really and truly want to own one. But because of the markets we serve, we won't have enough work for it." That's an honest assessment, but you could feel the enthusiasm for the technology in the converter's voice and delivery. That speaks volumes about digital printing today.
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The year 2007 is a mere dozen years past the introduction of the Indigo and Xeikon digital presses into this industry, though it seems like decades. Digital printing and prepress is so thoroughly entrenched in the imaging culture today that one rarely hears the question: "Will I ever have a digital press?" It's simply a matter of when that acquisition will take place.
One sign of the growth trend will be visible next year at Labelexpo Americas in Chicago. One section of a hall will be devoted to digital products, including both presses and prepress equipment. In Brussels at Labelexpo Europe 2009, an entire hall will be set aside for exhibitors of digital print equipment and systems.
Growth of color digital printing in the narrow web packaging sector started small, which was to be expected. Indigo, an independent Israeli company now owned by Hewlett-Packard, was first on the block with its digital offset machine that employs electrostatic inks (still proprietary and available only from HP). Xeikon soon followed with its... |
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