Yahoo! to acquire BlueLithium.(news & product briefs)
Publication Date: 01-NOV-07
Publication Title: EContent
Format: Online
Company: Yahoo! Inc.~Mergers, acquisitions and divestments

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Description

Yahoo!, Inc. has entered into a definitive agreement to acquire BlueLithium, an online global ad network that offers direct-response products and capabilities for advertisers and publishers. Under the terms of the agreement, Yahoo! will acquire BlueLithium for approximately $300 million in cash. BlueLithium's product capabilities include audience targeting based...



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