Point of sale: focus on events and implementation: planning, delivery and implementation of a promotion is as important as how creative it is.(Retail Insight)
Publication Date: 01-OCT-05
Publication Title: License Europe
Format: Online
Author: Caines, Kate

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Description

Impulse purchasing, often motivated by a promotion, is still a strong force at retail, particularly for home entertainment and licensed products. Retailers will often merchandise licensed toys or apparel with a DVD for an in store promotion or launch. The point of sale industry, which is concerned with creating the temporary retail units that house these promotions, has been carefully eyeing the impact of technology on the...



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