|
Description
[ILLUSTRATION OMITTED]
Fast facts
Company: Sportography Inc.
Founded: 1986, purchased by Gregory Eisen in 1996
Headquarters: Brookfield, Conn.
Full-time staff: 25
Whether talking about sports photography, school photography, wedding photography, or event photography, many successful companies began as part-time, home-based operations, often run by a couple who handled the shooting side of the business as well as the business side.
This isn't the case for Gregory Eisen, president and CEO of Sportography Inc. (www.sportography.com), Brookfield, Conn., though his first office was located in the basement of a home.
Both Gregory Eisen and his younger brother, Eric Eisen, COO, worked part-time for the company in high school and college. "We did a little bit of everything," says Gregory Eisen, "working at a wide variety of job descriptions, accumulating a mental database of how such a business is run, and thinking about how it could be improved.
"I always thought the company was built on a great concept, and I wanted to strengthen that concept while building a more professional, recognizable corporate brand," Gregory Eisen says. Neither he nor his brother was interested in being a sports photographer, and never received formal... |

More articles from PMA Magazine - Connecting the Imaging Communities
Taking on the world: split from its black-and-white segment and now ow..., October 01, 2007 Spreading the enthusiasm: future Image Senior Analyst Paul Worthington..., October 01, 2007 Group dynamics: customer segmentation can help retailers reach right m..., October 01, 2007 What a complement: Fran Gray highlights importance of intertwining pho..., October 01, 2007 Bulking up for profit., October 01, 2007
Looking for additional articles?
Click here
to search our database of over 3 million articles.
|