Data watch: a closer look at the photo book customer.
Publication Date: 01-OCT-07
Publication Title: PMA Magazine - Connecting the Imaging Communities
Format: Online
Author: Delis, Dimitrios

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Description

Photo books were the most popular type of custom photo products among U.S. consumers in 2006. Ten percent of U.S. households with digital photos ordered at least one photo book, according to the 2007 PMA U.S. Digital Imaging Survey. An alternative to common gifts, customized photo books should be popular among Generation X females. The moms in...



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