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Description
In his new book, "Naked Conversations," author Robert Scoble pretty much nails the whole "blogging" phenomena by directly linking it to the consumer's need for "human contact." He cites the frustration of being fed up with voice mail, menus of phone options that seem endless and never offer what consumers need, and mechanical voices telling them to please hold as their calls are "very important to us" (though not important enough that a real person actually answers the phone).
"Blogging is interactive, informal, peppered with misspellings, grammatical errors and an occasional forbidden word," explains Scoble. "And it's already changing the face of business."
For those still typing out correspondences on an IBM Selectric, blogging is a derivative of the term "Web log" and the cyber-based offspring of the... |
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