|
Description
Tiny tots aren't the only ones with their eyes all aglow this season. Retailers and customers alike are gearing up for one of the busiest shopping times of the year. With the upcoming holiday season fast approaching, specialty retailers must excel in areas like branding, customer service, and leaving a lasting impression. But how? Offering gift wrapping services is a good complement.
Benefits
In the hustle and bustle of the holiday season, and life in general, anything a retailer can offer to save time for customers is both beneficial and noticeable. Gift wrapping a customer's purchase gives retailers an edge in service, presentation, and reputation.
"Customers have less and less time to buy gifts," says Gabriela Delworth, arts and crafts instructor and graphic designer based in Toronto, Ontario, Canada. "Save your customer's time and keep them in the store a little longer by offering gift wrapping services."
Saving customer's time isn't the only benefit of offering gift wrapping services; it also provides retailers a chance to reflect the personality of their companies. Choosing certain colors and styles can reflect the store brand.
[ILLUSTRATION OMITTED]
"There is a composition between brand and color," adds Delworth. "Retailers are creating a brand for their stores--anyone can be creative and do this. It's about the message, especially for photo retailers. The camera was designed to make and capture lasting impressions, and photo retailing stores should reflect that."
Retailers like... |
More articles from PMA Magazine - Connecting the Imaging Communities
Dilemmas and conundrums: German specialty store Foto-Video Sauter figh..., November 01, 2007
The "everyday" photo DVD: Photogize Producer offers private-label Web ..., November 01, 2007
Online lifespan: what happens to our online albums and profiles when s..., November 01, 2007
Going green: West Coast imagers lead the way in environmentally respon..., November 01, 2007
To fix or not to fix? The Anonymous Consumer weighs the pros and cons ..., November 01, 2007
Looking for additional articles?
Click here
to search our database of over 3 million articles.
|
%20%20&position=1)