Allurent selected by Borders to enhance Magic Shelf feature on forthcoming Borders.com.
Publication Date: 14-NOV-07
Publication Title: M2 Best Books
Format: Online
Company: Borders Group Inc. Borders Inc.

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M2 BEST BOOKS-(C)2000-2007 M2 COMMUNICATIONS LTD

Allurent, a software company powering online shopping experiences, has been selected by Borders Direct LLC, the e-commerce platform of Borders Group Inc (NYSE:BGP), a global retailer of books, music and movies, to enhance the Magic Shelf feature of its forthcoming e-commerce site, which...



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