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Description
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As a photo retailer for about 18 years, Ravid Butz has been through the glory days of film and was among those fortunate retailers for whom the transition to digital went smoothly. In fact, Butz developed a digital image cafe idea so successful, he licensed it to other photo retailers.
Two years ago, he was seeking a new way to encourage consumers to go beyond the 4-by-6 print when he discovered CAMEO Style, Philadelphia, Pa. (www.cameostyle .com), which provides the CAMEO Style Creative Kiosk to help retailers offer photo albums, picture frames, calendars, journals, and other products to consumers.
"I wanted a solution I could offer my own customers that would help create and personalize their products. After meeting the folks from CAMEO Style, I licensed that technology for my own shop," Butz says. "It grew to a huge success, and I really felt in my bones this was something I wanted to take to market and preach--not just sell, but really preach--to other photo retailers."
Sold on the idea
Butz was so impressed with CAMEO Style, he took over the company from founders Gary Orenstein and Mark Risher, who have both moved on to other opportunities.
"CAMEO Style was started in 2005 as a concept Gary and Mark had. They saw CAMEO Style as a concept store that would allow customers to come in and create products like books, cards, home accessories, and stationery products--but wouldn't require the investment of time a scrapbook would demand,... |
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