Seeing green: professional imagers ramp up efforts to be environmentally responsible.(Trends & Technology)
Publication Date: 01-OCT-07
Publication Title: PMA Magazine - Connecting the Imaging Communities
Format: Online
Author: Gretzner, Bonnie

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[ILLUSTRATION OMITTED]

Protecting the environment is a hot topic these days. In fact, it seems to be the topic, no matter where you turn. This year's Academy Awards, for instance, highlighted its "green" efforts; and in July, Live Earth was a series of worldwide concerts held to initiate a 3-year campaign to combat climate change and advocate environmentally sustainable living. The environment is even a main plot point in the summer hit "The Simpsons Movie."

In the photo industry, many professional imagers also are moving to greener operations. Paul Glynn, general manager for commercial imager Portland Color (www.portlandcolor.com), Portland, Maine believes this is a recent trend among imagers nationwide. "In the last 6 months, it's moved to the forefront of people's thoughts. At a seminar last fall, I didn't hear a peep about it. This spring, I heard some discussion; and now the talk is next year's shows will really cover this topic."

Supplier Durst Image Technology U.S. LLC (www.durstus .com), Rochester, N.Y., says the efforts have come due to owners' awareness of environmental issues and also for competitive reasons.

"The trend clearly is at work in the United States and will get bigger," says Christopher Howard, senior vice president for Sales & Marketing, Durst U.S. "Solvent inks have been outlawed in the European Union by...



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