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Description
[ILLUSTRATION OMITTED]
For 30 years, Merchandising Technologies Inc. (MTI), Hillsboro, Ore. (www.mti-interactive.com), has been building interactive merchandising displays for consumer electronics retailers. Today, two of its primary solutions are touch-screen displays educating consumers about a product the moment they touch it; and handheld displays, which encourage potential buyers to try using a product.
"Our business is all about enhancing product demonstrations. We build a variety of interactive shopping experiences using a range of technologies, from a backend infrastructure to entire turnkey displays," says MTI CEO Mike Cook. "We work with both the product manufacturer and the retailer to design the shopping experience."
While the MTI display is used by six of the top seven consumer electronics retailers in the United States, the company also provides interactive merchandising solutions for small independent chains and single shop businesses.
Providing interaction and information
Most MTI retailer customers use the company's display technologies in a point-of-sale setting. Consumers interact with the display to learn more about the products that interest them.
[ILLUSTRATION OMITTED]
"In some cases, our products can take the place of the salesperson; consumers can use the display in a self-serve way. But frequently, the same product or system we provide is used by a salesperson as a selling... |
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