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Description
Experiencing double-digit increases in sales to new customers has become a regular occurrence for Melrose, Mass.-based W.B. Hunt Co. Inc. d/b/a Hunt's Photo & Video (www.huntsphotoandvideo.com). The company, established in 1889, credits data and mailing services provided by Globe Direct, Westborough, Mass., for such a large jump in sales numbers.
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Globe Direct (www.globedirectmail.com), a division of The Boston Globe, provides direct mail services, managing all aspects of assigned projects, from data and customer lists to complete design, print production, and delivery. The company uses an in-house mailing service and ensures accuracy and on-time delivery. The company also offers data services, which W.B. Hunt found to be the basis of its sales increase.
"We provide Globe Direct with our customer mailing list, and they take information from the customer database and create a profile," explains W.B. Hunt Chief Operating Officer Richard Yagjian. "They come back with an analysis, telling us what the typical Hunt's customer looks like."
Customer profiles
Globe Direct partners... |
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