Print 2.0: Larry Lesley, HP Imaging and Printing Group, discusses the digital ecosystem and how HP plays a role in many markets.(Business & Marketing)(Interview)
Publication Date: 01-OCT-07
Publication Title: PMA Magazine - Connecting the Imaging Communities
Format: Online
Author: Duiser, Beth A.

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Description

[ILLUSTRATION OMITTED]

HP Co., Palo Alto, Calif., held its "Print 2.0: Extending the Power of the Print" event in New York, N.Y., Aug. 28-29. At the event, PMA magazine discussed the role of HP in the online, retail, and home printing markets with Larry Lesley, senior vice president, Digital Photography & Entertainment, Imaging and Printing Group, HP.

PMA: HP is one of a few major players in home, online, and retail printing. What changes do you see happening in consumer printing that are driving overall investments?

Lesley: Digital photography is still a high-growth area for printing, so it's an area we're very interested in and very excited about. When we started thinking about building out the whole photo ecosystem from home to online to retail--the origins of it--we started doing a lot of research and looking at customer behaviors. What we saw was consumers really wanted to engage in their digital photography in lots of different venues, not just one.

When we first bought Snapfish in May of 2005, the analysts kind of scratched their heads and said: 'Larry, why would you encourage your customers to go online when you have a better business model in the home?' Well, my fundamental belief is, if you try to constrain a customer to your particular business model, you will ultimately fail. So if you're able to expand your business model to address the needs of the...



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