What's in a blog?(Newsline)
Publication Date: 01-OCT-07
Publication Title: PMA Magazine - Connecting the Imaging Communities
Format: Online
Company: Sony Electronics Inc.
Author: Duiser, Beth A.

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Description

Blogging isn't just for teenagers or techies--companies are using blogs, too. Authenticity and a conversational tone are key, as well as a constant flow of new and interesting material, including photos and videos. And customers will tell the good, the bad, and the ugly for anyone online to read. It's a little like opening Pandora's Box. But if a company can openly and...



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