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Description
Ask anyone about Africa and the first response you get is a negative picture of conflict, hunger, HIV/AIDS and other health issues. But question a bit more and it's clear that Africa is becoming a promising place for business. Africa has been described as the "The last big Emerging Market" with great opportunity and potential. The success of the market is essential if we wish to address the biggest challenge of our times: reducing poverty.
Indeed "Brand Africa" needs repositioning, to showcase its champions of successful development and inspire others to realise their potential.
This issue of Trade Forum showcases companies like the publicly listed South African company Johnnic Communications, an African media giant that is a powerful example of the changing "Brand Africa". The story of a small company like Muya Ethopia, exporting quality home soft furnishing and led by a woman entrepreneur, while not listed on any stock exchange, is the same: strong leadership, contemporary products to match the global market and commitment to local... |
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