Commuter customers: read about what works for Kodak Express minilab businesses in two London commuter towns.(Business & Marketing)
Publication Date: 01-SEP-07
Publication Title: PMA Magazine - Connecting the Imaging Communities
Format: Online
Author: Wareham, Ian

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Description

Brentwood and Billericay have split personalities. They are commuter towns, 5 miles apart, funneling city workers by the thousands into the London Liverpool Street Station. They are also prosperous communities in the slightly hilly and surprisingly rural English county of Essex. Between the two towns there are three Kodak Express minilabs, all owned independently, and a Fujifilm minilab in a local supermarket. Of the three Kodak Express locations, one seems to be doing very well, one is doing quite well, and the owner of the third one is clearly worried about the future.

Sales and profit trends

Val Chandler, owner of the Billericay minilab, turns not to her computer, but to her traditional school exercise book where she keeps 2 years of sales data to explain what has been happening.

"This week we processed the same numbers of films as in the same week last year, and in sales value we are slightly up. This year things...



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