GPShopper drives retail foot traffic with Slifter mobile product search.
Publication Date: 01-JUL-07
Publication Title: Digital Imaging Digest
Format: Online

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Description

It was the winter of 2004 in New York City, and Alex Muller needed a vacuum cleaner. He didn't know much about vacuum cleaners, but it was cold out and he was tired of walking. He bought one from a nearby hardware store, only to discover, while searching the Internet later, other models offered more features--and he could have bought one for $30 less at another local store. What may have merely been a frustrating experience for some was instead an inspiration to Muller, who decided to spare others his fate. He started a company, GPShopper LLC New York, N.Y., and launched its primary technology, Slifter,...



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