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Description
[The following are views of the author and not necessarily shared by U.S. Northern Command, North American Aerospace Defense Command, or the Defense Institute of Security Assistance Management.]
...The only place we can lose is if the country loses its will, and the determinant of that is what is played in the media. And therefore, the terrorists have media committees, and they plan it and they manipulate and manage to influence what the media carries throughout the world, and they do it very successfully. They're good at it ... And so we have to figure this [strategic communications] out, and, frankly, we have not done it. We have not done a good job trying to figure out how we can do what we need to do to compete in this struggle, which is going to take a long time. How do we compete in this struggle in a way that can counter the ability of the enemy to lie-which we can't do-the ability of the enemy to not have a free media criticizing them?...
[News briefing with Secretary of Defense Rumsfeld, February 1, 2006]
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