In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs.(WOMEN'S HEALTH SNAPSHOTS)(Brief article)
Publication Date: 01-JUL-07
Publication Title: Women's Health Activist
Format: Online

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Description

In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs. The study was designed to determine how TV drug ads...



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