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Description
the statistic that only 20% of a company's information is in the form of structured data found in databases, while the remaining 80% consists of unstructured and unmanaged documents and content, is cited so often that it's become a cliche. Yet, it's also only part of the story.
If all of that remaining 80% was found on file servers or Web servers, the job of making it findable would be easy. However, in today's enterprise it is found in content management systems, CRM and ERP systems, portals and other applications. In fact, most large enterprises have several of each of these deployed to solve the specific information management problems of individual departments or divisions, each with its own secure interfaces to ensure users only see content they are entitled to view.
This makes the issue of locating, uncovering and evaluating information significantly more complex than the average search engine can effectively handle. There's more to search than just searching. First, you have to make the content in all those systems look like one collection of information. Then, you have to make that content act like one collection of information. And finally, you have to give your end-users the right types of search and navigation tools to solve the range of real-life business problems they're up against.
How do you do all this? The answer is to go beyond search, to intellectual capital management.
Intellectual capital management (ICM) includes search, but in the context of a broader set of integrated capabilities that can be easily combined to deploy unique solutions to your specific information challenges. Furthermore, ICM relies not only on the content itself, but also analyzes how users interact with that content, as well as how content relates to other content. True... |
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