The lure of the sandwich.(the growth of sandwiches in food industry)
Publication Date: 01-MAY-07
Publication Title: The National Provisioner's Meat & Deli Retailer
Format: Online
Company: Wal-Mart Stores Inc.~Product information Wal-Mart Stores Inc.~Customer relations
Author: Mitchell, Richard

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Description

Giving customers what they want is a basic law of successful retailing. And Wal-Mart Stores Inc. is the latest merchandiser to see if that applies to freshly made sandwiches.

Wal-Mart, which already sells grab-and-go sandwiches, is testing the acceptance in one store of made-to-order selections.

Fresh sandwiches typically are...



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