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Description
In the fast-paced, highly competitive world of advertising, the name TBWA, London, UK, is globally-renowned. Since its formation in 1970, the agency has become a worldwide network with 291 offices across 77 countries delivering results for its clients in all of the disciplines required for the positioning, launching and long-term management of brands.
The award-winning TBWA Group has earned a reputation for creating and delivering challenging, visionary ideas for some of the biggest consumer brands in the world including Apple, Adidas, Sony Playstation and McDonald's - making it a sought-after destination for the world's most successful creative talents.
The Challenge - Freedom from the Wired Network
In an industry where communication is king, a state-of-the-art IT infrastructure is a business necessity. As a forward-thinking agency TBWA Group UK needed the freedom and flexibility of a wireless network at its London headquarters so that creative teams working across floors and using multiple conference rooms could access shared documents or log on to e-mail from anywhere in the building. Another priority for the new wireless network was to provide the many clients and partners who visit TBWA Group with the appropriate level of access to network services while protecting the firm's proprietary information.
Nick Allen, IT director at the TBWA Group's London headquarters, identifies the business-critical need for this technology: "Wireless access is now a basic requirement for clients who come on site. TBWA's offices host numerous meetings and it's... |
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