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Description
If Gary Hirshberg's crystal ball is working properly, there are major changes coming to the fast-food industry in the next five years. Writing in 2002, the chairman and CEO of Stonyfield Farm Yogurt and self-confessed "pathological optimist," predicted that, a decade hence, "three national organic and natural fast food chains will be the third-, fourth- and fifth-largest fast-food chains in the U.S."
Hirshberg speculated that O'Naturals, the natural and organic fast-food eatery he founded in 2000, would be closing in on the number three spot by 2012, with hundreds of locations nationwide.
The Portland, Maine-based chain currently operates three restaurants in New England and one franchised location, which opened in Kansas in late 2006.
Organic Growth
These are promising times for the organic foods industry. Retailing's 800-pound gorilla--Wal-Mart--moved into the business and consumers are expressing an ever-increasing interest in organic,... |
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