New online tool facilitates speedier segmentation analysis.(New Products)(Brief Article)
Publication Date: 01-NOV-05
Publication Title: ABA Bank Marketing
Format: Online
Company: Acxiom Corp.~Service introduction

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Description

Sometimes marketers have simple questions, such as: Which customers are most likely to churn? Or, Who responded to my last campaign? Unfortunately, the answers often require the involvement of many departments, meaning days or weeks before the information is received.

Now, Acxiom Corp., Little Rock, Ark., has released a...

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