Bookspan

Deborah Fine Named President and CEO of Direct Brands, Inc.
Science Letter; 10/13/2009; 814 words; ...and growth based on its legendary brands and dedicated team," said Fine. Direct Brands, Inc., and its sister company Bookspan, owned by Najafi Companies since 2008, are home to such well-known consumer brands as Book-of-the-Month Club, Columbia...

Global Retailers Increase International Revenue with Location-Based Personalization.
Economics Week; 10/9/2009; 816 words; ...different regions of Germany itself. David Bookspan, Monetate's co-founder and Chief...visitor could deliver a big payoff," said Bookspan, "but until recently there was no quick...of personalization campaigns," adds Bookspan, "but what we see with location-based...

Monetate Chosen to Segment, Target, and Personalize the Karmaloop.com Site Experience.
Biotech Week; 10/7/2009; 662 words; ...deliver content that is truly relevant to each individual consumer to encourage additional purchases." According to David Bookspan, Monetate's co-founder and Chief Revenue Officer, "Leading-edge multichannel retailers like Karmaloop are discovering...

More Leading Consumer Brands Segment, Target and Personalize with Monetate.
Biotech Week; 9/16/2009; 696 words; ...Bernarda, "Monetate's testing methodology allows us to easily and confidently quantify the value of their service." David Bookspan, Monetate's co-founder and Chief Revenue Officer observed, "Leading edge multichannel retailers like Casual Male are...

White Paper Describes Zero Cost Web Site Marketing Strategies for Online Retailers.
Biotech Week; 9/2/2009; 821 words; ...to Monetate co-founder and Chief Revenue Officer, David Bookspan. "Monetate can enable personalized messaging and promotions...need for costly I.T. projects or back-end coding," said Bookspan, adding, "Our customers are seeing a very timely return...