Engauge

Time nears to rename discipline; DM legend Stan Rapp discusses why the term 'direct marketing' may soon be extinct.(SPOTLIGHT: Q&A)(Interview)
DM News; 11/9/2009; 1048 words; [ILLUSTRATION OMITTED] Job: Chairman, Engauge Previous jobs: Co-founder and former CEO of Rapp Collins...What is the mission for your two-year-old agency? A: Engauge is focused on customer engagement both online and offline with...

People on the Move.(NEWS)(briefs)
Advertising Age; 11/9/2009; 1335 words; ...generation personalization and product recommendation tools for enterprise-class e-commerce sites. Marketing-solutions agency Engauge has tapped Tom Hickey as VP-media. Mr. Hickey was most recently VP-media director at McKinney, and prior to that he...

Acxiom Experts Discuss Digital Addressable TV, iDirect Marketing and Insight-Driven Customer Engagement During ad:tech NY 2009.
Business Wire; 11/2/2009; 865 words; ...via webinar) - High Performance Digital Marketing and Advertising - Acxiom SVP Tim Suther and the chief insight officer of Engauge, Janet Rubio, highlight the key to higher-performing marketing and advertising, defining iDirect and what it means to...

Trend talk; Our expert panel discusses the evolving nature of direct marketing, its integration with other channels and best practices.(NEWS)
BtoB; 10/12/2009; 1793 words; ...Rafael, Calif.; Barry Kessel, CEO of RTC RM, New York, a Wunderman unit; and Rick Milenthal, CEO of marketing agency Engauge, Columbus, Ohio. BtoB: What major direct marketing trends have you seen over the past year? Mike Brzozowski: We're...

WMI Inc. Names Jill Botway CEO.
PR Newswire; 10/8/2009; 1144 words; ...media and marketing services sectors, having invested in businesses that include TRANZACT, impreMedia, EducationDynamics, Engauge and Presidio Networks. Additional information regarding Halyard's strategy, principals and investments can be found at...