Marketing and Research Resources

Information congestion.
RAND Journal of Economics; 12/22/2009; 8593 words; ...facilitated by this marketing. The Direct Marketing Agency (admittedly...estimates that Direct Marketing activity drives 10...Nielsen Media Research (www.cabletvadbureau...a common property resource. Receivers of messages...

Consumers Pay Little or No Attention to Drug Company's Advertised Risk Disclosures, Latest Under the Skin Study from ORC Guideline Finds.
Medical Letter on the CDC & FDA; 12/20/2009; 1171 words; ...on the CNN/Opinion Research Corporation poll since...data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information...Health, Insurance, Marketing, Men, Pharmaceutical...

Neolane Positioned Strongly in SiriusDecisions' Demand Creation Provider Grid.
Marketing Business Weekly; 12/20/2009; 1203 words; ...to integrate multiple marketing databases to provide...said Megan Heuer, research director, SiriusDecisions...SiriusDecisions [research], "the Neolane platform...distributed, global marketing organization." Based...can manage campaigns, resources, customer data and...

McAfee, Inc. Executives Named in Everything Channel's Top 100 Most Influential Executives in the Industry.
Marketing Weekly News; 12/19/2009; 1171 words; ...branding and recruiting to marketing and sales, Everything...innovative field sales and marketing solutions to arm the...technology with the resources they need to achieve...is a global media and marketing services company that...by an award-winning research team, McAfee creates...

Incentive Gift Card Council Launches New Web Site, Logo.(Website overview)
Marketing Weekly News; 12/19/2009; 820 words; ...new, streamlined resource -- a redesigned...of the Incentive Marketing Association. The...wide variety of research resources, case studies...with additional research data, event details...within the Incentive Marketing Association (http...Renk Incentive Marketing Association - ...