Build-A-Bear Workshop Inc.

Public Company, Headquarters Location
1954 Innerbelt Business Center Dr., Saint Louis, MO 63114-5719, United States
(877)789-2327, (314)423-8000, (314)423-8188 fax, http://www.buildabear.com

Primary SIC: Hobby, Toy And Game Shops, Primary NAICS: Hobby, Toy and Game Stores
Description: Build-A-Bear Workshop Inc. was founded by CEO Maxine Clark in 1997. Since opening its first store in October 1997, the company has sold over 70 million stuffed animals. Guests who visit Build-A-Bear Workshop stores enter a teddy bear-themed environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home. The company offers an extensive and coordinated selection of merchandise, including approximately 30 to 35 varieties of animals to be stuffed as well as a wide variety of clothing and accessory items for the animals. The clothing is inspired by human fashion and includes authentic details, such as functional buttons, working pockets, belt loops and zippers; and has child-friendly, easy-to-dress details, such as an opening for the stuffed animal's tail and adjustable closures to help fit any size animal. The authentic nature of a number of Build-A-Bear products are enhanced with strategic product licensing relationships with brands that are in demand with customers, such as officially sanctioned NFL, NBA, MLB and FIFA team apparel, Skechers shoes and Limited Too clothing. As of January 2009, the company has 292 stores in the U.S. and Canada, 51 in the U.K. and Ireland, and three stores in France. Build-A-Bear Workshop is headquartered in St. Louis, Mo. More

Retail: Retail store located primarily in malls that offers customers the capability to design their own dolls.