Company Profile
Updated: 28-OCT-09Societe pour l'Expansion des Ventes des Produits Agricoles et Alimentaires
Non-Quoted Public Company
11 bis rue Torricelli, Paris, F-75017, France
()33 01 55 37 50 00, 33 01 55 37 51 01 fax, http://www.sopexa.com
Primary SIC: Public Relations Services, Primary NAICS: Public Relations Services
Description: Services: Provision of marketing and communications services to the food and drink industry, including positioning surveys, strategies for breaking into new markets, launching or adapting products, organising events, press relations operations, generating media coverage, building awareness and brand loyalty, in-store promotions, contests and sweepstakes, negotiations with distribution channels, setting up mini-exhibitions or organising French Food Weeks, assistance in getting stores to stock products, media plans, advertising strategy, cost control, Internet sites set up, building turn-key booths and attracting visitors at international trade fairs
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Fact file: market development activities and expenditures of major U.S. competitors.
AgExporter; 2/1/1996; 2288 words; ...assessments totaled $23 million. France: France's major promotion organization is the Societe pour l'Expansion des Ventes des Produits Agricoles et Alimentaires (SOPEXA). Total French government allocations to SOPEXA were estimated at $32...
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