Martha Stewart Living Omnimedia Inc.

Public Company, Headquarters Location
11 W 42nd St., New York, NY 10036-8002, United States
(800)950-7130, (212)827-8000, (212)827-8204 fax, http://www.marthastewart.com

Primary SIC: Periodicals Publishing & Printing, Primary NAICS: Periodical Publishers
Description: Founded in 1982, Martha Stewart Living Omnimedia Inc. began trading publicly in 1999. The company is an integrated media and merchandising company providing consumers with inspiring lifestyle content and well-designed, high-quality products. The company is organized into four business segments: publishing, Internet and broadcasting, which comprise its media segments; and the merchandising segment, which complements the media segments. Martha Stewart Living Omnimedia uses a three-pronged growth strategy, including increasing advertising, forming merchandising relationships and launching and/or acquiring new brands. Additionally, there are eight core areas surrounding the company's media and merchandise, including: cooking and entertaining, with recipes, techniques, and indoor and outdoor entertaining; holidays, including celebrating special days and special occasions; crafts, including how-to projects; home decorating, collecting and renovating; whole living, healthy living and sustainable practices; weddings, including all aspects of planning, celebrating and commemorating the event; organizing, consisting of homekeeping, petkeeping, clotheskeeping, restoring and other types of domestic maintenance; and gardening, consisting of planting, landscape design and outdoor living. Magazine lines, books and the Martha Stewart Everyday collections at Kmart and Sears Canada, among other offerings, make Martha Stewart Living Omnimedia highly competitive across several different categories and industries. The company is headquartered in New York, N.Y. More

Manufacturing: Magazine and book publishing. Services: Television show productions and newspaper columns. Retail: Mail order catalog sales and magazine subscriptions. Finance: Publishing and licensing of television and radio performances, copyright and trademark licensing.