Alliance Data Systems Corp.

Public Company, Headquarters Location
17655 Waterview Pkwy., Dallas, TX 75252-8012, United States
(972)348-5100, http://www.alliancedatasystems.com

Primary SIC: Business Services, Not Elsewhere Classified, Primary NAICS: All Other Professional, Scientific and Technical Services
Description: Alliance Data Systems Corporation resulted from the merger of two entities acquired by Welsh, Carson, Anderson & Stowe: J.C. Penney's transaction services business, BSI Business Services Inc., and Limited Brands Inc.'s credit card bank operation, World Financial Network National Bank. In June 2001, the company concluded its initial public offering and is listed on the NYSE. It offers a portfolio of integrated data-driven and transaction-based marketing solutions, including customer loyalty programs, database marketing services, marketing strategy consulting, analytics and creative services, permission-based email marketing and private label retail credit card programs. It provides services through a variety of consumer channels, including in-store, catalog, mail, telephone and on-line. The company captures data created during each customer interaction, analyzes the data and leverages the insight derived from that data to enable clients to identify and acquire new customers, as well as to enhance customer loyalty. The company is headquartered in Dallas, Texas. In 2007, it acquired Abacus, formerly a division of DoubleClick Inc., a provider of data and multi-channel direct marketing services. The company's clients are primarily large consumer-based businesses and include such brands as BMO Bank of Montreal, Citibank, Hilton, Bank of America, Victoria's Secret, Shell Canada, J. Crew and Expedia. More

Services: Provider of electronic transaction and credit services.