Adwise

Government body to police children's safety on UK sites.
New Media Age; 12/10/2009; 817 words; ...evaluate proposals to strengthen efforts to protect children online." Last month the advertising industry launched Digital Adwise, an initiative to raise awareness of online advertising among young children (nma.co.uk 24 November). Copyright: Centaur...

Media Power 50.(Directory)
BtoB; 11/24/2008; 4388 words; ...270.1 million* Ad rate: $108,400 for 1 page 4/C Comment: The McGraw-Hill Cos. flagship has been struggling adwise but remains a top marketing vehicle for b-to-b advertisers. Its total print audience is at an all-time high of 4.9...

MediaPower50.(Special Report: Media Power 50)(List)
B to B; 5/5/2008; 4478 words; ...270.1 million* Ad rate: $108,400 for 1 page 4/C Comment: The McGraw-Hill Cos. flagship has been struggling adwise but remains a top marketing vehicle for b-to-advertisers. Its total print audience is at an all-time high of 4.9 million...

'Fortune' debuts major redesign; Move part of larger Time Inc. restructuring aimed at reversing business titles' ad slide.(Business Media)(advertising)
B to B; 12/10/2007; 1405 words; ...marketing director of Fortune. CDW's Delahorne said that rehiring a dedicated publisher would help Fortune turn things around adwise more than the redesign. "Hugh is going to end up having a larger impact in terms of financials and readership numbers...

'IEEE Spectrum' boosts ad opportunities.(Special Report: Top Trades)
B to B; 3/12/2007; 1146 words; ...the Grand Neal for its articles "China's tech revolution'' and "Who killed the virtual case file?'' respectively. Adwise, it was down year for IEEE Spectrum, as ad pages declined to 393, from 410 in 2005. Nonetheless, IEEE Spectrum is one of...