Advertiser-Gleam

Ad Execs: Go Ahead, Call It a Comeback.
Broadcasting & Cable; 5/25/2009; 1289 words; ...scripts and the scheduling, advertisers can grab their upfront luggage...the spot. In fact, so many advertisers were flying out of town immediately...its three cable channels, advertisers said they didn't appreciate...bottom line: Buyers had a gleam for network TV this week...

How could the Beeb's flagship TV news ignore the international elite of home nations rugby? It was one of the biggest rugby stories of the year - but the announcement of the 2009 British and Irish Lions squad didn't even merit a mention on the BBC's Ten O'Clock News, much to the chagrin of Carolyn Hitt.
Western Mail (Cardiff, Wales); 4/25/2009; 1096 words; ...Especially with Huw Edwards in the chair - imagine the mischievous gleam that could accompany his Llangennech-accented delivery of...combined side wouldn't escape a cub reporter on the Tivyside Advertiser, let alone the editor of the 10 o'clock news. Football...

Luxury Shame.(Business; CONSUMERS)
Newsweek; 12/8/2008; 1324 words; ...and BMW, Christie's and Sotheby's. As hard-hit luxury advertisers scrimp, the sheen is dulling on the glossy, overcrowded and...conference in New York. This new frugality is also taking the gleam off Tinseltown. "Would I go out and buy something showy...

ISPs enter the targeted ad game.(Internet Service Providers)(Innovation)
The Christian Science Monitor; 7/10/2008; 1532 words; ...problem. The legislation was created when the Internet was a gleam in certain scientists' eyes.a* One solution: Companies...activity with friends across the Internet - and possibly with advertisers as well. In November, several online privacy groups banded...

A third screen for advertisers: A Baltimore CEO believes cell phones are the next hot-revenue outlet for ads.
Baltimore Sun (Baltimore, MD); 5/31/2007; 1270 words; Byline: Tricia Bishop May 31--Paul Palmieri has the sort of gleam in his eye usually reserved for new parents about to pull out pictures of their progeny. But instead of photographs, he takes...