Guerrilla Sales and Marketing

Ray Coyle has been described as the "Willy Wonka'' of the Irish crisp world. Next year he hopes to open his own theme park, inviting tens of thousands of Irish children to see his crisps sizzling away in the factory.
Irish Independent (Dublin, Republic of Ireland); 12/19/2009; 1390 words; ...puppets Podge and Rodge and Zig and Zag. With 60,000 sales in the bag, it is apparent that the Irish public is...of the charts is seen as an outstanding example of guerrilla marketing. Like Michael O'Leary of Ryanair, Ray Coyle has...

zz Sections of tobacco laws challenged Batsa fumes over access to smokers.(Business Report Weekend)
The Sunday Independent (South Africa); 12/6/2009; 1143 words; ...experience, and so increase sales. "Increased sales meant increased death and disease...techniques known as viral or guerrilla marketing to target teenagers. "The...risky and we agree that the sale and consumption of tobacco products...

Cigarette maker in bid to snuff out smoking law; Firm seeks amendments via court.(News)
Cape Argus (South Africa); 12/3/2009; 917 words; ...techniques known as 'viral', 'buzz' or guerrilla marketing to target teens. "Since the early 2000s...fun and exciting experience, and so increase sales." But increased cigarette sales meant increased death and disease, Saloojee...

Calendar.(Brief article)(Calendar)
Arkansas Business; 11/30/2009; 731 words; DECEMBER * 1--Guerrilla Marketing Seminar for Small Businesses Time: 1-4 p.m. Location...300 For more information, call (501) 907-6670 * 8--Sales & Marketing Executives International Arkansas Annual Christmas Party and...

NEW YORK, NEW YORK.(NEWS)
Crain's New York Business; 11/16/2009; 1036 words; ...Latest thriller: e-book sales Author Dan Brown may...the book industry with sales of The Lost Symbol...Random House report, sales of its Kindle e-books...Computer World's new guerrilla-style marketing campaign. Bike messengers...