Barson Marketing Inc.

Creating a successful brand in challenging times: building a successful brand depends on doing a number of things well.(MARKETING matters)
Global Cosmetic Industry; 12/1/2008; 1158 words; ...professional hair care market. DONNA C. BARSON, MBA heads Barson Marketing, Inc., a marketing strategy, research and business consultancy...personal care industry, For information about Barson Marketing and its proprietary tracking method...

Getting to know millennium mom: by 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.(MARKETING matters)
Global Cosmetic Industry; 9/1/2008; 1155 words; ...with aging boomers and millennium morns. And like the heading on this column says, "Marketing matters!" DONNA C. BARSON, MBA heads Barson Marketing, Inc., a marketing strategy, research and business consultancy in the personal care industry...

vSpring Capital names 2008 top 100 venture entrepreneurs
The Enterprise; 3/31/2008; 1228 words; ...director of interactive marketing; Troy D' Ambrosio...DealerTrack director DMS marketing; J.D. Jeppson...Zonder CEO; Jeff Barson, Sendside director of product marketing; Brian Beutler...Josh Coates, Mozy Inc. founder; Jonathan...

Private label grows up; private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?(MARKETING matters)
Global Cosmetic Industry; 2/1/2008; 1381 words; ...feel you're right next door. DONNA C. BARSON, MBA heads Barson Marketing, Inc.--a marketing strategy, research and business intelligence...personal care industry. For information about Barson Marketing and the Barson Marke

The sweet smell of success: successful innovation and brands require more than inspired ideas and sweat equity, Examining young companies that have been successful illustrates that marketing truly matters.(MARKETING matters)
Global Cosmetic Industry; 11/1/2007; 1524 words; ...want to switch? Yet, the marketing campaign for the product was...today ranks #994 in the 2007 Inc. list of America's 5,000...via outstanding ingredients, marketing primarily through growing channels...most of them having to do with marketing. Not surprisingly, tarte...