College Hype Sportswear

Kayne and able: L.A. designer Jenni Kayne is serious about fashion.(Fashion Flash)(biography)(Biography)
W; 9/1/2007; 1149 words; ...eyes. At 20, after dropping out of Otis College of Art and Design and working briefly...in headfirst wasn't easy. The early hype, including that garnered by a built...says. With a sharpened focus on clean sportswear with injections of downtown edge, her...

A BALL CLUB WEARS SLAIN CORRECTION OFFICER'S NAME WITH PRIDE
The Boston Globe; 5/25/2006; 635 words; ...Brooks named the team the "Dever Club." He found a sponsor in Jack Dougherty and Joe Foley, co-owners of College Hype Sportswear in Dorchester, who knew Dever. With a name and a sponsor to provide uniforms and equipment, Brooks inserted...

Slow warm-up readies market for shoe debut.
Baltimore Sun (Baltimore, MD); 4/18/2006; 1147 words; ...popularity of youth football as about the sportswear company itself, which went public...Marketing at the J. Mack Robinson College of Business at Georgia State University. Creating word-of-mouth hype by dragging out a launch or selectively...

THE ABERCROMBIE EFFECT; WHETHER YOU HATE IT OR IMITATE IT, THE FRAT BOY'S LABEL OF CHOICE IS NOW A STANDARD FOR THE FASHION INDUSTRY.(Abercrombie & Fitch Co. )
Daily News Record; 9/26/2005; 2926 words; ...Bailey and Jessica Pallay For years on college campuses, independently minded undergrads...sales for Unionbay, a moderately priced sportswear label. "We're really focused on that...after ignoring it during the hip-hop hype of the late '90s and early 2000's...

No-Profit Zone; London may be the hip capital of design, but most of the sales go to New York, Paris and Milan. Now the British are seeking a bigger cut of the fashion pie.(Cover Story)
Newsweek International; 7/25/2005; 2441 words; ...London has been unable to create a sense of hype and entertainment around the industry...Paris couture. New York specialized in sportswear, still the biggest seller in the market...like Central Saint Martins and the Royal College of Art are regarded as among the best...