AdTrack Corp.

Lead recycling wastes no prospects; best practices.(Integration)
B to B; 5/26/2008; 1217 words; ...other processes, such as those provided by companies like AdTrack and Blueroads, manage leads and provide appropriate feedback...said Charles Watson, VP-marketing and products at Blueroads Corp., which specializes in managing sales channel leads. To effectively...

Watkins chooses automation to heat up leads; case study.(Tools & Metrics)(Case study of Watkins Manufacturing Corp.)
B to B; 5/26/2008; 939 words; ...CHRISTOPHER HOSFORD Watkins Manufacturing Corp., the Vista, Calif.-based maker...different media sources was funneled to AdTrack Corp.'s lead-management system...Spring resellers based on ZIP codes. AdTrack also fulfills requests for Hot Spring...

Lead scoring far from easy; best practices.(Tools & Metrics)(Sale management methods)
B to B; 5/26/2008; 1287 words; ...uses a lead management system from AdTrack Corp., which scores leads, evaluates...Thor Johnson, senior VP at Eloqua Corp., a marketing services company...director of lead generation at eFunds Corp., a payment services company for...

Watkins soaks up better lead tracking; Case study.(Tools & Metrics)(Case study)
B to B; 8/13/2007; 888 words; ...CHRISTOPHER HOSFORD Watkins Manufacturing Corp., the Vista, Calif.-based maker...different media sources were funneled to AdTrack Corp.'s lead-management system...Spring resellers based on ZIP codes. AdTrack also fulfills requests for Hot Spring...

Lead management far from easy task; Identify prospects and know what to do with them.(Tools & Metrics)
B to B; 8/13/2007; 1265 words; ...feedback from the resellers; it affects our business as well as theirs.'' TKA uses a lead management system from AdTrack Corp., which scores leads, evaluates their sources, distributes them to the sales channel and analyzes success. The...