Company Profile
Updated: 28-DEC-09E*TRADE Financial Corp.
Public Company, Headquarters Location
135 E 57th St., New York, NY 10022-2050, United States
(800)387-2331, (646)521-4300, http://www.etrade.com
Primary SIC: Savings Institutions Federal Chartered, Primary NAICS: Savings Institutions
Description: E*Trade Financial Corporation was incorporated in California, in 1982, and reincorporated in Delaware, in July, 1996. It holds its headquarters in New York City. E*Trade is a financial services company that provides online brokerage and related products and services primarily to individual retail investors. The primary retail services are brokerage and banking. Brokerage includes automated order placement and execution of U.S. and international equities, currencies, futures, options, exchange-traded funds, mutual funds and bonds. In addition, the company offers quick transfer, wireless account access, extended-hours trading, quotes, research and advanced planning tools. Banking includes checking, savings, sweep, money market and certificates of deposit products that offer online bill pay, quick transfer, unlimited ATM transactions on eligible accounts and wireless account access. Main business segments include retail and institutional. E*Trade offers services in international markets directly through their website as well as through additional branded retail brokerage websites. During 2008, the company sold its Canadian brokerage business and no longer offers brokerage services in Canada.Finance: Online discount securities brokerage firm and holding company.
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