Wetzel Advertising and Marketing

Joint Venture Formed to Help Health Marketers Navigate Social Media Environment.
Biotech Week; 11/11/2009; 626 words; ...enough," says Dorothy Wetzel, co-founder and executive...environment." "DTC advertising is under assault. Clients...industry veterans Dorothy Wetzel -- formerly of Saatchi...and Pfizer Consumer Marketing -- and Mark Drossman...offices. Keywords: Marketing and Licensing Agreements...

BestDay Audio Interviews Zurich's John Parker, Featured Speaker at Insurance Marketing and Advertising Summit.
Health & Beauty Close-Up; 11/4/2009; 671 words; ...team is shifting its marketing mix from approximately...highly targeted; - How marketing insurance in the business...brand. The Insurance Marketing and Advertising Summit, sponsored...Liddell - Thomas H. Wetzel & Associates - Crystalyn...

BestDay Audio Interviews TNS Media Intelligence's Jon Swallen, Speaker at Insurance Marketing & Advertising Summit.
Business Wire; 11/3/2009; 677 words; ...speaker at the Insurance Marketing and Advertising Summit, set for Thursday...fourth annual Insurance Marketing and Advertising Summit at www.ambest...allocating their mass-marketing advertising; * How auto insurers have...

Branding a new social norm: social media is the newest tool for insurers to shape their brands and distinguish themselves from their competitors.(Property/Casualty: IMAS 2009)
Best's Review; 11/1/2009; 2786 words; ...customers," Wetzel said. Social media marketing also has the...traditional advertising methods. And, added Wetzel, "it's...traditional marketing and PR initiatives...said. But Wetzel cautions carriers...using it as an advertising tool. "If...

A.M. Best Sets Date for Its Fourth Annual Insurance Marketing and Advertising Summit.
Health & Beauty Close-Up; 10/15/2009; 731 words; ...fourth annual Insurance Marketing and Advertising Summit, the group...effective insurance advertising can be stylish and...importance of tying the marketing function to the business...amp; Liddell and Tom Wetzel of Thomas H. Wetzel...