Southwest Airlines Co.

Public Company, Headquarters Location
PO Box 36611, Dallas, TX 75235-1611, United States
(800)435-9792, (214)792-4000, http://www.southwest.com

Primary SIC: Air Transportation Scheduled, Primary NAICS: Scheduled Passenger Air Transportation
Description: Southwest Airlines Company, founded by Herb Kelleher and Rollin King, began service on June 18, 1971 as a commuter airline flying between Dallas, Houston and San Antonio, Texas. The LUV airline went public in 1977, and has expanded its flights to 64 cities in 32 states. Southwest is the largest air carrier in the United States, as measured by the number of originating passengers boarded and the number of scheduled domestic departures. Southwest has a low cost structure, enabling the airline to charge low fares. Southwest has lower unit costs, on average, than most major network carriers and their low cost advantage is facilitated by reliance upon a single aircraft type, an operationally efficient route structure and highly productive employees. Southwest offers low-cost airfare with great customer service on it`s almost 3,200 flights daily. With code sharing, Southwest plans to expand destinations throughout the U.S. and to Canada and Mexico. The Wright Amendment, which has limited Southwest Airlines flight destinations out of the company's home base, Love Field in Dallas, will be repealed in 2014. SWABIZ, Southwest's free online booking too that, allows business travelers to plan, purchase and track business travel, increased sales 19% in 2007. The airline introduced DING! in February, 2005. It's a downloadable desktop application for PCs and Macs that notifies customers of exclusive hot offers.Transportation: Provider of scheduled air passenger service.