Harte-Hanks Inc.

Public Company, Headquarters Location
PO Box 269, San Antonio, TX 78291-0269, United States
(210)829-9000, http://www.harte-hanks.com

Primary SIC: Direct Mail Advertising Services, Primary NAICS: Direct Mail Advertising
Description: Harte-Hanks Inc., a Delaware corporation, is the successor to a newspaper business begun in Texas in the early 1920s by Houston Harte and Bernard Hanks. In 1972, Harte-Hanks went public and was listed on the New York Stock Exchange (NYSE). The company became private in a leveraged buyout initiated by management in 1984. In 1993, Harte-Hanks again went public and remains listed on the NYSE. In 1997, the company sold its remaining traditional media operations (consisting of newspapers, television and radio companies) in order to focus on two business segments -- direct marketing and shoppers. Harte-Hanks is a direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Headquartered in San Antonio, Texas, the direct marketing segment operates both nationally and internationally, while the shoppers segment operates in local and regional markets in California and Florida. More

Services: Manufacturing: Miscellaneous publishing, including store flyers, coupon booklets and direct mail advertisements. Services: Provider of direct and interactive marketing and customer relationship management services.