Bally Technologies Corp.

Public Company, Headquarters Location
6601 S Bermuda Rd., Las Vegas, NV 89119-3605, United States
(702)584-7700, (702)584-7710 fax, http://ballytech.com

Primary SIC: Amusement and Recreation, Not Elsewhere Classified, Primary NAICS: All Other Amusement and Recreation Industries
Description: Bally Technologies Inc. was incorporated in Nevada on September 30, 1968, under the name Advanced Patent Technologies. Following three other name changes, the company became Bally Technologies, Inc. on March 6, 2006. Bally Technologies, headquartered in Las Vegas, Nev., consists of two business segments -- the Bally Gaming Equipment and Systems segment and the Rainbow Casino, a dockside riverboat casino in Vicksburg, Miss. The Bally Gaming Equipment and Systems segment consists of three primary revenue sources: gaming equipment, which includes the sale of gaming devices and related equipment, parts and conversion kits; gaming operations, which includes the operation of linked progressive systems, video lottery and centrally determined systems and the rental of gaming devices and content; and systems, which includes the sale and support of computerized monitoring systems. The company's primary technologies include gaming devices for land-based, riverboat and Native American casinos, video lottery and central determination markets and specialized system-based hardware and software products. The company's specialized system-based hardware and software products provide casinos with a wide range of marketing, data management, accounting, security and other software applications and tools to more effectively manage their operations. More

Services: Operator of gaming establishments. Manufacturing: Electronic gaming machines and equipment.