Company Profile
Updated: 29-OCT-07Private Company, Headquarters Location
7501 E McCormick Ranch Pky., Scottsdale, AZ, United States
(888)440-2563, (480)998-8887 fax, http://www.foreverliving.com
Primary SIC: Direct Selling Establishments, Primary NAICS: Other Direct Selling Establishments
Description: Retail: Direct selling and mail order of aloe vera and beehive based health and beauty products including bee propolis, royal jelly, honey, bee pollen and nutritional supplements. Agriculture: Aloe vera. Manufacturing: Aloe vera and beehive based health and beauty products including bee propolis, royal jelly, honey, bee pollen and nutritional supplements. More
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Forever Living is cashing in two of the most dynamic and fastest-growing world industries, health and beauty products and home-based businesses. The company produces cosmetics and nutritional supplements created from aloe Vera and bee products, all sold through a network of independent marketers. Among Forever Living's products are beauty and skin care items, a body toning kit, Aloe Vera drinks, energy bars, honey, nutritional supplements, bath products, cleaning and laundry soaps, and aromatherapy oils. The company operates in 65 different countries, and sales for 1997 topped $1 billion. Rex Maughan, the owner of the company, also maintains several aloe vera plantations and operates 17 resorts and marinas, mostly in the Western United States. The Forever Resorts, which include the famous South Fork Ranch near Dallas, cater to family vacationers. Competition in the beauty products and nutritional supplements markets include Nature's Sunshine, Sunrider, and Herbalife.
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